Friday, April 24, 2009

How to place keywords in a blog - Internet advertising techniques

Placing keywords in blogs and keyword writing and web content writing technique is a widely searched and studied subject.

The truth is, free online article submission is a very competitive area. For this reason, it is best to focus on niche topics. That would mean topics that are in demand and under served.

Take those specific, niche key words and phrases and use the same particular main key term that you are targeting as the very first and very last words in your press release, article, blog, social bookmark or general online posting of any sort.

The niche that I'm attempting to cover in this blog posting is "how to place keywords in a blog".

I'm just going on tuition in this case just to get to the main goal in this case, which is to get a reasonable posting of some kind of value driven content online.

As you learn and read and train more, your abilities and skills will improve, so don't get to bent on your technique as you just try to simply get some kind of content online. So make that main, big picture goal your main objective.

So remember, in this case, I want to focus well on the subject of blog keyword placement since this is essentially the overall topic I'm addressing in this blog posting. This is one major factor to telling Google or any other search engine or spider what your content is about.

You'll also notice that I put additional tags or key phrases at the end of the article/blog posting in this case as I do with others. This is just an additional way to add variation to your main key phrases which will always be more specific phrases related to your main overall topics.

In this case, other variations of my main key phrase might be intuitive key phrases that other online content writers may type into a search engine when looking for content related to what I'm targeting.

Related key phrases might include things like blog search optimization, blog keyword placement, how to write a searchable blog, writing searchable content, how to place keywords in a blog

You'll notice my actual variations at the end of this blog posting and I will take advantage of every chance to post new related key phrases that I think are searchable.

Key phrases may be about generic niche topics or about specific niche topics.

Qualities of a good key phrase include but are not limited to:

1. Questions that are being asked online regularly, but may not have any good answers when searched such as "Spark plug firing sequence for ford truck" or "where to get old version of skype"

2. Good key phrases are usually compound words and phrases ranging from 2-7 words in length. They are lengthy enough to be specific, but short enough to get regular searches.

3. Good key phrases are the ones that get you in the top 3 placement easily but at the same time get consistent searches. It is better to be on page 1 of the search results under a phrase such as "dental plans in los angeles" than to be on page 20 under a generic phrase like "dental plan", since hardly anyone will go past pages 1-3. It is best to be on page one, so you are the first thing a user sees when conducting their search. In this way you become the "internet authority" on what you are writing about.

4. Good phrases may contain a specific piece of data such as the model number of some obscure item or merchandise that was popular say before the time of the internet.

5. Good phrases may be related to recent news or say technological breakthrough or the coining of a new term or word in the realm of language, such as say when a new medical procedure is developed and a new word or term is invented to name it, this is a "rising keyword" which will be marketed in print and other media and will result in many fresh online searches for that term.

This is also related to headlines in the news. When a new story breaks on a national level, it's pretty easy to one of the first few people to write about it online. Think about say when major story just occurs. Then write your own collection of data and/or news information and post it using key phrases you intuitively think people will search for.

6. A great example of a recent key word would be "octamom". If you just wrote an article or more with that word as soon as you heard about it on say CNN, then you would be poised to be one of the first people to write about it online, since there isn't really that much immediate competition.

Remember, the first and main goal is to actually write something. Don't get too caught up technique that you don't get anything actually done.

Hopefully this will give you some ideas on how to get more targeted, search engine traffic from the organic search results of Google and other search engines.

Your friend and partner,
Micah Carter
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