- They make NO real attempt to study and learn marketing - People will train for years to become doctors, scientists, lawyers and other types of professionals, but they never consider the fact that they haven't actually taken a course or done any real significant training in the field of marketing.
- They confuse marketing with sales - Sales is one aspect of marketing that is not nessacarily done by the marketer. A marketer is someone who plans the entire process of how a product or service will reach the "market place".
- They don't call to talk to their upline - They think their upline is too busy to work with them or doesn't want to hear from them or is tired of helping them. They fail to see how much their upline is actually sitting there waiting for their call. They fail to see how they're upline is actually they're servant.
- They try to reinvent the wheel - Can you imagine going to the doctors office and then telling the doctor how to treat patients after the doctor has been successfully treating patients for years? Would you want to spend another thousand years learning how to start a fire or make a wheel? No ... learn from someone who already knows how start a fire for best results. It's called mentorship!
- They vastly underestimate the number of people they are going need to talk to - They try to beg a few people to join their business and when any of them actually sign up and they don't do anything and the marketer gets disappointed and may give up.
- They don't save EVERY LEAD and they don't treat every contact as a lead - Bottom line is they don't have a clue about list marketing. When someone is not interested. We often assume they will never be interested.
- They prejudge leads and prospects - They think that certain people will be interested and other people won't with very little understanding of the randomness of the situation. The fact is, you simply can not tell who will want to start a business at any given time. You are just a messenger, not a qualifier or salesperson. Getting prospects to join your business is like having a pile of sand with iron filings. If you try to individually pick out every iron filing with a pair of tweezers, it would take forever, but if you just take a strong magnet and run it over the top of the pile, virtually all of the iron filings will be "pulled" from within the pile of sand.
- They try to sell - They think that they are good closers. They may have done some hard telephone or in person direct sales. They may have sold cars or vacuums or home improvement or whatever. So they think they need to be talking to someone for a while till they "close" them when in reality, they need to simply "sift" quickly through a high number of people and get permission to give them some information.
- They try to do everything themselves - They don't let their business become system dependent. Just take people out of the marketplace and into your system...it's like a processing plant. You just do one simple, repetative part of the entire process and you do it very well. You open up leads of 3 way calls or you simply do nothing but invite contacts to local business briefings or you simply ask people for permission to send them information. Just repeat any one of those processes in high quantity and you're gauranteed success...and always just act as an "assistant to your upline".
- They let negative people talk them out of success - Too often people take the advice of someone who's never made any significant money with anything. A person like that should be humble and realize that if they never made say even $1,000 in a week, they probably have nothing more than some basic job experience. This is a business...not a job!
- They expect things to happen overnight - They get discouraged quickly and easily. They don't see how their business is like a tree that, although it can start out as a tiny seedling, with the right nourishment, it can grow to become a redwood giant. Every giant needs a ramping up period and just a huge farmland, the crops must vegetate and even bloom before they can be harvested. Your business is no different.
- They blame poor results on external reasons - There's always some reason that's "beyond their control" that keeps them from success. In reality many of those things are not beyond control. It's all about planning. You hear all types of excuses. Bottom line is anyone can make 1 hour of diligent phone calls a day. That's all you need to start!
- They plan to wait till the time is just right - Fact is, there will never be a perfect time. You need to make a reasonable block of time that you can do consistently, even if it's just 1 hour of diligent calling per day and move it up from there. This is better than waiting for conditions to be perfect.
- They fail to study their products and services - They don't have conviction in what they do, because they don't use or study or see much value in what they market.
- They fail to participate in weekly team training calls and meetings - They don't plug in to the system, they don't get the nuggets of information that all the top income earners are sharing on these calls and during these valuable trainings.
- They don't have a true "white hot" burning desire to succeed! - Nuff said!!
Micah Carter
