When you are trying to get product leads from the cold market, the first step is to get permission to give them more information. Do this by asking a simple benefit based question, such as:
Hello, my name is ___________, I'm an assistant for a legal network and I was calling/stopping by to ask if maybe anyone in your home has any legal issues you'd like to have cleared up if possible?
Hello, my name is ___________, I'm an assistant for a legal network and I was calling/stopping by to ask if maybe anyone in your home has any legal issues you'd like to have cleared up if possible?
Ok, what we promote is a special legal membership program designed to provide legal and financial protection services and if it’s OK with you, we could just send you some more detailed information that you can look at on your own time…?
Ok and once again my name is ________________, may I ask your name?
OK that’s __________________....great! Now _________________, do you prefer to get the information by mail or is it easier to just get the information by email?
OK and so where would you like us to send that to?
Great! Now we like to get this information to everyone as soon as possible, but it can take some time to get the information, so in the meantime, I have a quick recorded message which explains how our membership works, if you have a pen and paper handy, I can give you the number real quick.... ?
Ok, the number is....
So please just listen to that message for 5 minutes tonight and I will call you back to make sure you got the information. Otherwise call me right back when you are ready to try our legal services...
Ok, the number is....
So please just listen to that message for 5 minutes tonight and I will call you back to make sure you got the information. Otherwise call me right back when you are ready to try our legal services...
(Direct them to recorded call, conference call, meeting, video etc)
(Tell them to keep their eyes and ears open for information about our legal benefits and other programs related to the companies you are promoting.)
Lead cultivation check points:
Get their first and last name
Get their phone number(s)
Get their email address
Get their home address
Get their current field of profession/skills
Clearly tell them your name
Clearly tell them your partners name
Leave them a flyer
Tell them to check their junk mail
Clearly tell them the company name
Your friend and partner,
Micah Carter
Your friend and partner,
Micah Carter
