Saturday, June 20, 2009

Using signage to get immediate high response to your recruiting and enrolling efforts

So you want exposure for your new home based business. But you don't want to spend much on advertising cost, right?

This is why signs and posters can be so beneficial when starting your business.

To get a good response, you want to have a lot of exposure and one way to do that is to make a large type, clearly printed sign or poster and place it in a high traffic area.

Here's what you need.

1. 11x17 inch card stock paper - This paper can be found a la carte at some copy shops, however, it is often hard to find in some areas. If you live in or around Orange County, CA, you can buy this paper at at place called Kellys Paper in Huntington Beach. They have other locations as well and they can be reached by dialing them direct. They specialize in many types of paper. 11x17 card stock cost about $20 for 250 sheets, so you figure that's less that 10 cents each.

Aside from Kelly Paper, you can also get this particular card stock paper 1 sheet at a time at some copy shops, such as Copy 4 Less in Huntington Beach and other parts of Orange County, CA. The contact info for Copy 4 Less in listed further below.

Kelly Paper
7391 Count Circle
Huntington Beach, CA 92647-4551
(714) 596-6661


2. The next thing you want to have in place is your master copy of your sign content. You can use a number of different wordings for your product or business to inspire people to call you just to get the free information. You can use a template or you can just create new sign of your own in a program such as MS Word.

3. Take them to the copy shop and get copies blown up from a standard size sheet to the 11x17 sheet and you may need to experiment to get the sign the way you want it to appear on the card stock poster paper.

Best copy prices in Orange County include different branches of Copy 4 Less shown below.

Copy 4 Less
18828 Brookhurst St
Fountain Valley, CA 92708
(714) 375-5838

4. Once you have made the signs and you are ready to post them, be sure to buy an inexpensive staple gun from a Home Depot or Lowes for instance. Use it to staple the sign to wooden surfaces and other such surfaces.

TIPS

-Post your signs in highly visible areas, preferably in the early morning hours for 30 minutes to no more than 2 hours at a time. You can start a round at say 6, 7 or 8 am and beat the heavier traffic when scouting out good, high visibility locations such as major intersections and the such.

-Don't over-do your signage in any one area. You don't want anyone in the community to have a reason to resent you and your signs because, say, you're posting too many of them.

-"Crimp" the signs as you post them. Place 2 staples near the top middle, 2 near the center middle and two at the bottom middle for a stable hold. Crimping the signs as you post them to keep them from being "flat" where they can be more easily blow around by wind and the like.

-Always as yourself "Is it visible?". In other words, will a reasonable amount of people see it?

-Using an Earnware Toll Free phone number, you have the ability to capture every single phone number who calls it, so that you won't miss the chance to get back to anyone. Also, you have the ability to block any numbers that you don't want to receive calls from.


















Your friend and partner,
Micah Carter
Advertising, recruiting, signs, with signs, sales, network marketing, signage