Tuesday, April 20, 2010

Business opportunity approach

Business opportunity approach - Ways to gather leads.

There are two main ways to verbally approach someone. This includes in person and over the phone.

We can basically be approaching just about anyone. There in no one right way. However, this is strategy that will make your approaches easier and more effective.

Two different market categories we will consider include our warm market and our cold market.

The warm market is everyone you can write down on an initial list, usually about 1-200 people. This is what you call you "launch briefing" where you invite everyone you know to a briefing of some sort to get a personal overview of the program you are presenting.

What we do to most effectively earn income in Pre Paid Legal is WE PROMOTE EXPOSURES TO THE COMPANY AND OUR MESSAGES.

In other words, every day, every week, every month and even every year, we take forms of exposure and heavily promote them to our "master list".

This includes different phases. Phase 1 is list building, phase 2 is lead cultivation, phase 3 is repeat exposure, phase 4 is the closing.

We want to divide that up into percentages. 4 phases in 4 equal parts. Spend about 25% of your time on each.

Whether we talk to someone in person or over the phone, the approach is essentially the same.

The approach should go something like this, which may very just a little from warm market to cold market prospects.

When you approach something or call someone, just say...

"Oh yes, hello sir/maam...yes hi, my name is _____________, I'm a recruiting assistant for a legal network. Now I know you may or may not be interested, but I was just calling/popping by to ask if maybe you could use an extra $2-300 a week, work part time from home?"

They will often ask you things like:

"What is it?", "What kind of work?" or "The depends.."

You can then get into a more open conversation.

Use this as your basic opening approach when talking to people in person or over the phone.

Your friend and partner,
Micah Carter

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